I’m Duran, also known as Dee Dee, a multidisciplinary artist, freestyle dancer, and founder of Shway Style UK. My work is driven by a passion for movement and creative reinvention, blending dance, music, fashion, film, and photography to explore new worlds and characters. Inspired by surrealism, fantasy, and my connection to British culture, I see art as a continuous evolution—an ever-shifting expression of identity and imagination.
My journey with Shway Style began in 2013 when I trained under the late Adolfo ‘Shabba-Doo’ Quinones. That experience shaped my artistic path, leading me to pioneer Shway Style UK, the world’s first and largest community dedicated to this unique movement. Honoring its legacy while expanding its possibilities, I’m committed to pushing creative boundaries and cultivating a space for soulful, authentic expression.
I’ve had the privilege of collaborating with brands, companies, and artists such as Adidas, Stella McCartney, Lenovo, Hatchwork/BirdGang, i-D Magazine, GUAP Mag, FACT Magazine, GymBox, Nike, Channel 4, Red Bull, Resolutions and Mysie.